![]() ![]() This can occur because group members pay so much attention to others’ ideas that they forget or do not create their own ideas. Group think is a phenomenon that occurs when the team’s need for consensus overshadows the judgment of individual group members.Īlthough group brainstorming is frequently better for generating ideas than normal group problem-solving, several studies have shown that individual brainstorming can produce better ideas than group brainstorming. Some experts believe that brainstorming is better than conventional group interaction, which might be hindered by group think. Some of these ideas can be built into original, creative solutions to a problem, while others can generate additional ideas. ![]() This technique requires intensive, freewheeling discussion in which every member of the group is encouraged to think aloud and suggest as many ideas as possible based on their diverse knowledge.īrainstorming combines an informal approach to problem-solving with lateral thinking, which is a method for developing new concepts to solve problems by looking at them in innovative ways. Brainstorming is a group problem-solving method that involves the spontaneous contribution of creative ideas and solutions. ![]()
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